Competitive Knowledge Is Power
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90%
Of Fortune 500 companies already use competitive intelligence to gain an advantage.
Emerald.com
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81%
Of marketers expect to be competing mostly or completely on the basis of customer experience with their competitors in two years.
Gartner
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69%
Of companies have hired external experts as they don't have time or expertise to commit to competitive intelligence internally.
In Search of Insight & Foresight
Why It's Critical
Put simply: To win in a competitive category, your business must be visible to the buyer, relevant to their needs, and trusted to care for them. It’s a simple formula but somehow hard for most organizations to get right.
How We Can Help
We collect and analyze over 100 data points to determine the relative visibility, relevancy and trust of each competitor within an industry. Each competitor can earn a score from 0-100 in each of the three components. Each component score is calculated based on various weighted data points. The scores are then weighted and combined to arrive at the total VRT score. A higher score indicates greater digital dominance relative to its peers.
Clients
Recent clients we've been working with
